“Since I was a little girl, I’ve always loved fashion and the emotional expression that it is.
However, growing up “fat”, I couldn’t be as trendy and fashionable as people my age, because society and the fashion industry always dictated to me what someone my size should be wearing, and how.
I knew that I needed to be the change I wanted to see, which lead to the birth of Sd’ogue Emporium.
I wanted to create a fashion house which allowed plus size women to express themselves in their own way, a fashion house which would cater to their every need.
19 Gardner Williams Avenue, Paardevlei